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Consumer behavior knowledge for effective sports and event marketing /
Publication:
New York : Psychology Press, 2011
. xxxiv, 314 p.
23 cm.
Date:2011
Availability:
Copies available:
AUM Main Library
(2),
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Consumer behavior & marketing strategy /
by Peter, J. Paul.
Publication:
New York : McGraw-Hill Irwin, 2010
. xix, 554 p. :
27 cm.
Date:2010
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Go logo ! a handbook of the art of global branding : , 12 keys to creating successful global brands /
by Cato, Mac
Publication:
Beverly : Rockport, 2010
. 208 p. :
Date:2010
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AUM Main Library
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Why she buys : , the new strategy for reaching the world's most powerful consumers /
by Brennan, Bridget
Publication:
New York : Crown Business, 2009
. viii, 322 p.
Date:2009
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Consumer behavior and culture : , consequent for global and advertising /
by De Mooj, Marieke
Publication:
London : Sage, 2011
. xv, 403 p. :
Date:2011
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AUM Main Library
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Handbook of research on digital media and advertising : , user generated content consumption /
Publication:
Hershey, PA : Information Science Reference, 2011
. xxvi, 742 p. :
29 cm.
Date:2011
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AUM Main Library
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Consumer behavior /
by Schiffman, Leon G.,
Publication:
New York, NY : Pearson, 2019
. 508 p. :
28 cm.
Date:2019
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AUM Main Library
(1),
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Fast Fashion, Fashion Brands and Sustainable Consumption /
Publication:
Singapore : | Springer Singapore : Imprint: Springer, 2019
. VII, 54 p. :
24 cm.
Date:2019
Availability:
Copies available:
AUM Main Library
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